Editorial Mission
The Archive studies branding decisions and their consequences. Each entry documents what was decided, who decided it, what context shaped the move, what happened after, and what the case teaches.
Reference Page
Editorial Standards
How The Brand Archive is researched, edited, corrected, and governed.
Sourcing
- Primary sources are preferred: filings, original press releases, founder interviews, court filings, and contemporaneous reported journalism.
- Numerical claims are sourced to specific reports and dated.
- Quotes from named individuals are sourced to their original publication, interview, or filing.
Correction Policy
Material errors of fact are corrected with a dated correction note. Cosmetic edits are made silently. Substantive revisions to interpretation are noted at the article top.